At the heart of JCDecaux’s growth trajectory, across over 80 countries internationally, is a commitment to four core values:

Outstanding Design, Flawless Quality, Cutting Edge Innovation and Sustainable Development.

About us

Outstanding Design                                             Flawless Quality  

About us 01

         Cutting-edge Innovation                               Sustainable Development        


One of JCDecaux’s successes over the past 50 years has been to provide its landlord partnerships with outstanding design and innovative solutions. Achieving this key commitment goes with carefully structured teams ensuring that relevant products and solutions are deployed into the African environment and cities to the highest standards.

Our Public Services vision is to enhance the cityscapes in Africa by providing world class public services at no cost to citizens of the country funded by selected high quality advertising products. Local maintenance teams ensure that all products are well maintained to local and group standards.

The Group, through its subsidiaries, has existing advertising contracts with various Airport Authorities, including ACSA, and with over 198 municipalities throughout the African Continent and Indian Ocean Islands.  In addition, the company has in place transit advertising contracts with the Bombela Concession Company (operators of Gautrain), Intersite, Spoornet, Transnet, PRASA and with large public companies and private landlords across the continent.

JCDecaux’s extensive experience lies in the operation and management of Out of Home advertising media in a multitude of environments. The roll-out of Digital Out of Home formats in airports, roadside, Gautrain, restaurants, pubs, malls and commuter areas throughout sub-Saharan Africa demonstrates that JCDecaux Africa is at the forefront of technological development in the Outdoor Advertising industry in Africa. JCDecaux Africa has become the first point of call for Outdoor Advertising consultation, media placement, research and production, offering:

  • research-based audience solutions;
  • effective outdoor creative solutions;
  • outstanding customer service;
  • and innovative products;• that make an impact on bottom lines.

Africa is our home, we drive her growth

JCDecaux Africa is a diverse business, with staff, clients, suppliers, landlords and partners residing throughout the sub-Saharan continent.  It has been a family run business since 1964 with a long term vision. In our efforts to address socio-economic problems we strive to remain relevant in a changing economy, with the appreciation that our stakeholders come from a range of different backgrounds, cultures, countries, professions and experiences.

We enjoy a real local partnership with Royal Bafokeng Holdings. Our transformation strategy is driven by social, economic, technological, legal, political and B-BBEE drivers.  In South Africa we are proud to have achieved and maintained a DTI- BEE level four in our business. 


JCDecaux is present in more than 70 countries around the world


JCD Global Holding


JCDecaux’s presence in Africa


Picture 01